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The weekly report

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Every campaign, every platform, and exactly what we changed this week — on one interactive page. Click around. It's live.

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WK-24
Live · Week of June 22
Acme HVAC — Performance & Market Report
Completed This Week
  • Shifted 60% budget to high-performing creatives
  • Paused 3 underperforming ad sets
  • Added 12 negative placements
Next Week's Focus
  • Test "same-day" vs "24-hour" copy variants
  • Scale CTV budget by 25%
  • Launch retargeting sequence
Key Insight

"Emergency repair" messaging outperformed "scheduled maintenance" by 47%. Your audience responds to urgency.

Spend
$8.4K
↑ On pace
Impressions
245K
↑ 18% vs last week
Clicks
3.6K
↑ 24% vs last week
CTR
1.48%
↑ vs 1.2% benchmark
+45% — above target pace
$24.2K+45%
Tracked conversions this month • Projected $185K by campaign end
Current ROAS
4.5×
Projected ROAS
5.7×
Days Remaining
21
On track — 89% delivery efficiency
1.2M/ 1.4M target
86% delivered • On track for full delivery
7–14 days — ahead of market
77+15%
Your ads lead market demand by 7–14 days
Market Intelligence

Search interest for "HVAC repair" up 34% in your area this week.

Your ads spiked 3 days before Google Trends.

Google DisplayCTR 1.9%
Connected TVCTR 1.3%
Meta AdsCTR 1.1%
Winner: Google Display — highest CTR
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